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Understand your data to make better decisions
Explanations and lessons on Google Analytics, measurement and SEO. We start with concrete questions and distinguish what was observed from what could be verified.
What we learned from reviewing our site for AI agents
A review of our site using AI agent access criteria: what we observed, how we verified it and what still needs investigation.
What GEO is: how to create content for generative search
What Generative Engine Optimization means, what the study that coined the term measured and what Google says. With official OpenAI and Perplexity sources.