GOOGLE ANALYTICS CONSULTING
Google Analytics audits for ecommerce
We review how your purchases, revenue and campaigns are recorded. In 10 business days, you receive an evidence-backed diagnosis and a plan to address what needs correcting, with clear priorities for your team.
An initial 30-minute conversation to understand your situation and define the scope.
10
business days to receive the diagnosis, once we have access
4
stages: inventory, journey tests, business comparison and plan
30 min
first call to understand your situation and define the scope
Teams that trusted CookingMetrics to work on their measurement
Do your Google Analytics numbers not add up?
A report can keep showing data even after something changes in the implementation. We review these situations before treating a discrepancy as a business result.
Your store records purchases that don't appear in Google Analytics, or the amounts differ.
Direct traffic has increased, and you can't explain where visits come from or what happened to your campaigns.
The conversion rate changed after a migration, a new checkout or a change to consent settings.
How we work
Four stages within the audit's 10 business days. We agree on scope and access before starting.
Access and inventory
We review access and inventory the properties, tags and events within scope. We also identify the data sources we need to compare.
Test the user journey
We coordinate tests with your team and observe which events are sent for relevant actions, from a visit through to a purchase or inquiry.
Compare with business records
In a 45-minute call, we review how you use reports and the criteria needed to compare Analytics with your operations.
Findings and plan
We deliver evidence-backed findings, discrepancies we could explain and open questions, with priorities and effort estimates for corrections.
Want to check your measurement first?
Before the audit you can review your property with the 44 checks of the self-check. What you find helps us define the scope in the first call.
What's included in the audit
The diagnosis helps you decide on the next steps. Implementation corrections are quoted separately.
Included
Agreed separately
We coordinate with the people maintaining your site
The diagnosis needs to be clear to business teams and useful to developers. We work with your team or agency so findings can be reviewed and implemented.
| WHAT YOU NEED | HOW WE HELP |
|---|---|
| Understand why reports differ | We review what each platform measures and explain discrepancies with evidence. |
| Get clear technical guidance | Martín Garay leads the consulting work, connecting implementation with business needs. |
| Coordinate business, development and agency teams | We document corrections for the people maintaining your site and campaigns. |
| Know what to fix first | We prioritize findings by their impact on measurement and implementation effort. |
| Review what changed | Each finding and test is documented so it can be followed up. |
| Maintain measurement after delivery | We define checks to support future site changes. |
Measurement your team can maintain
We document the criteria, tests and priorities so you can assess future changes and keep control of your data.
Who this audit is for
Businesses with digital operations that need to understand report discrepancies, review an implementation or prepare for site changes.
We can help if
Before starting, let's assess whether we're a fit if
We start with your situation
You don't need to arrive with a diagnosis. Tell us which data you're comparing and which decision is difficult to make; that context helps us determine whether an audit is the right next step.
Questions about the service
We already have an agency. Can you work with them?
Yes. We coordinate the review with your team or agency and document priorities for whoever will implement them. The audit does not include publishing changes to the site.
Do you need production access?
To start, we request read access to Google Analytics, Google Tag Manager and Search Console. Tests requiring additional permissions are coordinated with your team. During the audit, we do not publish container versions or site changes.
Do you work with WordPress, VTEX and Magento?
Yes. We review each site's configuration, integrations and the data reaching Google Analytics. Missing events, duplicates or incorrect amounts can occur on any of these platforms; the cause is verified in the specific implementation.
What if you don't find any errors?
We document what could be verified, which differences are expected and what needs more information. The review also provides value by establishing what works and avoiding unnecessary changes.