MCP (Model Context Protocol)

How to connect AI assistants to marketing and measurement data through MCP servers: setup, permissions, verifiable queries and what to check before trusting an answer.

3 articles

CookingMetrics card titled “chat with your business.” A Google Analytics report connects through MCP to an AI assistant. Four messages define a sales comparison by traffic source and clarify that conversion paths are also needed to identify sales and assisting channels.

Google Analytics MCP 1.0: what it does and how to connect it to GA4

The official Google Analytics MCP server is now stable. Which reports it supports, how to install it with Claude or Cursor and why to start in read-only mode.

Martín Garay November 12, 2026

MCP Google Analytics Exclusive content: With an account

Manage your campaign with AI: a conversation about spend, conversions and cost per result in Google Ads through MCP.

Google Ads MCP: setup, eCommerce and B2B leads

Learn how to connect Google Ads MCP and use account data to analyze eCommerce sales and B2B leads, with practical examples and advanced guides.

Martín Garay November 12, 2026

Google Ads MCP Exclusive content: With an account

An audit sheet dated September 4, 2026 shows the historical /sitemap.xml HTTP 404 finding, examined by a robot.

What we learned from reviewing our site for AI agents

A review of our site using AI agent access criteria: what we observed, how we verified it and what still needs investigation.

Martín Garay September 7, 2026

SEO for AI (GEO) Technical SEO Cases and lessons learned MCP Exclusive content: With an account