SERVICE
Server-side measurement and consent
We assess how to improve control over the data you send to Google Analytics and your advertising platforms. We review architecture, consent and duplication before proposing a server-side implementation.
An initial 30-minute conversation to understand your situation and define the scope.
What we review before changing how you measure
Sending data from a server adds implementation and maintenance decisions. It helps to resolve them before comparing new reports with previous ones.
The browser and server send the same purchase without a deduplication strategy suited to each platform.
Observed users or sessions change, but there is no baseline to help assess how much of the change comes from measurement.
All data is expected to be recovered, even though server-side tagging also has observation limits and depends on consent.
Consent states arrive late or are not respected consistently across the browser and server.
How we work
We document the initial state and agree on what to compare. Server-side measurement does not, by itself, mean measurement without cookies.
Baseline before the change
We record users, sessions, purchases and revenue, along with the period, definitions and campaign or business changes that could affect the comparison.
Measurement design
We define which events are sent, through which route and with which identifiers. We also establish who maintains the infrastructure and how consent is respected.
Implementation and testing
We validate each event's journey and each platform's deduplication rules. The same purchase must retain a stable, verifiable identifier.
Compare results
We compare before and after against operational data. We identify which changes we can explain and which need more evidence.
What the work covers
We agree on scope and responsibilities before starting, so you know what you will receive and what needs an additional proposal.
Included
Not included
Questions about the service
Does server-side measurement remove consent requirements or measurement limits?
No. Sending data from the server changes the measurement architecture, but it does not allow consent to be ignored or guarantee that every visit or purchase will be observed. We review which data is sent and under what conditions.
Why do you compare against a baseline?
An implementation change can alter observed metrics. Keeping a baseline and comparing it with operational records helps investigate what changed in measurement and what changed in the business.
How much data can I recover?
There is no percentage that applies to every site. It depends on your implementation, visitors, their devices and consent. We first assess the current situation, then measure the effect of the changes.
Let's assess whether server-side makes sense for your site
In a 30-minute conversation, tell us what you want to improve and how you measure today. We review what is worth investigating before changing the architecture.
Assess my server-side measurement